![]() “On top of that, we’re proud to shine a light on the work of the Elton John AIDS Foundation and donate a portion of the sales to their important mission.” We’re thrilled to celebrate Elton John’s creativity and iconic style by launching a fun, on-trend eyewear collection that will help customers feel their best, all at an everyday low price,” said Janey Whiteside, executive vice president, and chief customer officer, Walmart US. “Our customers and members are going to love this collection. will donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation to increase HIV education and awareness and encourage individuals to take the first steps toward a healthier future. The launch of Elton John Eyewear also furthers Walmart’s support of the Elton John AIDS Foundation’s mission. It’s not just about glasses, it’s about changing the way people see themselves.” “The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. ![]() “Elton John Eyewear celebrates confidence, self-expression, and authenticity,” said Elton. ![]() From their shapes and colors to their lenses, the goal of the collection was to ensure that there is a frame for every fan. ![]() Each frameSams C was given a name by Elton himself, like “Rocketman,” a nod to his chart-topping hit and most recent Academy Award Nominated film of the same name, “A-List” reflecting moments when he was at the peak of his career, and “Prodigy,” representing his rise from a shy piano prodigy in the UK to international celebrity. Elton John Eyewear, a new line of stylish, accessible eyewear, is launching at Sam’s Club and at Walmart. Elton John collaborated closely with the retailers on the development of the brand, with each pair inspired by his iconic style and famed music career. ![]()
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